{"id":4171,"date":"2022-06-07T15:17:16","date_gmt":"2022-06-07T19:17:16","guid":{"rendered":"https:\/\/havaspublidom.com\/?p=4171"},"modified":"2022-06-08T14:57:29","modified_gmt":"2022-06-08T18:57:29","slug":"et-si-on-parlait-media","status":"publish","type":"post","link":"https:\/\/havaspublidom.com\/blog\/havas-mediadom\/et-si-on-parlait-media\/","title":{"rendered":"Et si on parlait M\u00e9dia ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aurore Durand est la directrice de <a href=\"https:\/\/havaspublidom.com\/havas-mediadom\/\">Havas Mediadom<\/a>, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et achat m\u00e9dia du groupe Havas Publidom. Souvent support des agences de communication du groupe, l\u2019\u00e9tendue de son champ d\u2019action reste trop peu exploit\u00e9e par nos clients. Faisons plus ample connaissance avec un maillon essentiel de la cha\u00eene de communication.<\/span><\/p>\n<h2>Aurore, peux-tu pr\u00e9senter Havas Mediadom en quelques mots\u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Havas Mediadom est la seule agence exclusivement d\u00e9di\u00e9e \u00e0 la strat\u00e9gie m\u00e9dia aux Antilles-Guyane. Nous sommes experts en conseil en investissements publicitaires et d\u00e9veloppons des strat\u00e9gies d\u2019achat d\u2019espaces publicitaires on et offline pour nos clients aux Antilles, en Guyane et sur les \u00celes du Nord. Nous sommes aujourd\u2019hui une \u00e9quipe de 5 collaboratrices, r\u00e9partie sur 2 territoires, en Martinique et depuis peu en Guadeloupe.\u00a0<\/span><\/p>\n<h2>Quels sont les avantages \u00e0 passer par Havas Mediadom plut\u00f4t que de g\u00e9rer ses achats m\u00e9dia en direct ?<\/h2>\n<p><span style=\"font-weight: 400;\">Peu importe l\u2019objectif de la campagne m\u00e9dia, tous les annonceurs le savent, chaque euro investi doit garantir un retour sur investissement. Mediadom est une agence m\u00e9dia orient\u00e9e vers la performance des investissements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons une vision globale du march\u00e9 local : nos chefs de projet sont sp\u00e9cialis\u00e9s sur l\u2019ensemble du spectre m\u00e9dia local, m\u00e9dias on et offline. Nous nous appuyons sur notre expertise m\u00e9dia 360\u00b0 afin d\u2019\u00e9tudier toutes les options possibles pour nos clients. Toutes nos strat\u00e9gies m\u00e9dias sont motiv\u00e9es par des analyses d\u2019audience et de performances, chiffr\u00e9es et tangibles, ce qui nous donne le recul n\u00e9cessaire pour \u00eatre le plus objectif et pertinent possible.<\/span><\/p>\n<h2>Quelles sont selon toi les sp\u00e9cificit\u00e9s du panorama m\u00e9diatique aux Antilles ?<\/h2>\n<p><span style=\"font-weight: 400;\">Le march\u00e9 antillo-guyanais a effectivement quelques sp\u00e9cificit\u00e9s. Le digital offre d\u00e9sormais des leviers indispensables aux campagnes de notori\u00e9t\u00e9 et de trafic sur lieu de vente, mais les performances du m\u00e9dia offline restent incontestables. A titre d\u2019exemple, la population locale est encore tr\u00e8s expos\u00e9e \u00e0 l\u2019affichage ext\u00e9rieur ; la t\u00e9l\u00e9vision et la radio sont des m\u00e9dias de masse tr\u00e8s consomm\u00e9s eux aussi, gr\u00e2ce \u00e0 des marques m\u00e9dias fortes et proches des audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le r\u00f4le de M\u00e9diadom est de savoir lire toutes ces informations : des donn\u00e9es chiffr\u00e9es d\u2019une part et des habitudes de consommation de l\u2019autre, et d\u2019apporter aux clients les r\u00e9ponses strat\u00e9giques les plus adapt\u00e9es.<\/span><\/p>\n<h2>Peux-tu nous en dire plus sur tes plus grands d\u00e9fis des prochains mois ? des prochaines ann\u00e9es ?<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00e9diadom s\u2019inscrit dans une dynamique de Village. Notre plus grand d\u00e9fi \u00e0 tous sera d\u2019accompagner nos clients dans la transition digitale d\u00e9j\u00e0 en marche, afin d\u2019augmenter leur attractivit\u00e9 et leur comp\u00e9titivit\u00e9. C\u2019est justement l\u2019objectif du Village : mettre tous nos talents au service du business et des marques de nos clients<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2>Et puis il y a la Guadeloupe\u2026 C\u2019est une belle aventure qui se dessine pour Havas Mediadom. Pourquoi \u00e9tait-ce important d\u2019y \u00eatre pr\u00e9sent ?<\/h2>\n<p><span style=\"font-weight: 400;\">Havas Mediadom et la Guadeloupe, c\u2019est une aventure qui existe d\u00e9j\u00e0 de mani\u00e8re informelle. Mais pour certains clients, il y avait quelque part une barri\u00e8re caus\u00e9e par la distance avec les \u00e9quipes situ\u00e9es en Martinique. D\u00e9sormais avec des collaborateurs sur les deux territoires, nous sommes au plus proche de nos clients et des \u00e9quipes du Village. Cela nous permettra d\u2019intervenir d\u00e8s le d\u00e9but de la r\u00e9flexion strat\u00e9gique. C\u2019est un positionnement r\u00e9solument tourn\u00e9 vers la conqu\u00eate de nouveaux march\u00e9s.<\/span><\/p>\n<p><b>Contact :<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aurore Durand<br \/>\n<\/span><a href=\"mailto:adurand@publidom.com\"><span style=\"font-weight: 400;\">adurand@publidom.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">0596 508 558 | <\/span><span style=\"font-weight: 400;\">0696 270 121<br \/>\n<\/span><a href=\"https:\/\/havaspublidom.com\/havas-mediadom\/\"><span style=\"font-weight: 400;\">havaspublidom.com\/havas-mediadom\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aurore Durand est la directrice de Havas Mediadom, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et achat m\u00e9dia du groupe Havas Publidom. Souvent support des agences de communication du groupe, l\u2019\u00e9tendue de son champ d\u2019action reste trop peu exploit\u00e9e par nos clients. Faisons [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3,187,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Et si on parlait M\u00e9dia ? | Havas Publidom<\/title>\n<meta name=\"description\" content=\"Aurore Durand est la directrice de Havas Mediadom, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et achat m\u00e9dia du groupe Havas Publidom. Souvent support des agences de communication du groupe, l\u2019\u00e9tendue de son champ d\u2019action reste trop peu exploit\u00e9e par nos clients. 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