{"id":3185,"date":"2020-03-30T12:39:22","date_gmt":"2020-03-30T16:39:22","guid":{"rendered":"https:\/\/havaspublidom.com\/?p=3185"},"modified":"2020-04-09T16:52:27","modified_gmt":"2020-04-09T20:52:27","slug":"nos-clients-participent-a-la-lutte-contre-le-coronavirus","status":"publish","type":"post","link":"https:\/\/havaspublidom.com\/blog\/covid-19\/nos-clients-participent-a-la-lutte-contre-le-coronavirus\/","title":{"rendered":"Nos clients participent \u00e0 la lutte contre le coronavirus"},"content":{"rendered":"<p>Communiquer c\u2019est agir. Les marques et les entreprises ont aussi un r\u00f4le \u00e0 jouer face \u00e0 la crise in\u00e9dite que nous traversons. Nos clients l\u2019ont bien compris. Ils sont nombreux \u00e0 avoir pris des initiatives concr\u00e8tes pour participer \u00e0 \u201cl\u2019effort de guerre\u201d.<\/p>\n<p>la plupart d\u2019entre eux ont adapt\u00e9 leur ligne \u00e9ditoriale pour faire \u00e9voluer les comportements des populations pendant le confinement, soit par des offres sp\u00e9ciales, soit par des messages explicites, soit par des contenus ludiques incitant les gens \u00e0 rester chez eux.<\/p>\n<p>Mais ils sont nombreux \u00e9galement \u00e0 s\u2019\u00eatre engag\u00e9s dans des actions tr\u00e8s concr\u00e8tes contre le Covid-19 :<\/p>\n<ul>\n<li>Les enseignes de location du groupe GBH, Jumbo Car et Europcar, mettent leur flotte automobile \u00e0 disposition du personnel soignant de Martinique, Guadeloupe, Guyane et R\u00e9union.<\/li>\n<li>Les distilleries martiniquaises se mobilisent pour fournir gratuitement de l\u2019alcool pour fabriquer en quantit\u00e9 le pr\u00e9cieux gel hydroalcoolique. Cl\u00e9ment et JM ont m\u00eame lanc\u00e9 la production de plus de 10.000 litres de gel !<\/li>\n<li>Le Groupe GBH fournit gratuitement 1.350.000 masques de protection aux \u00e9quipes soignantes des quatre d\u00e9partements fran\u00e7ais d&rsquo;Outre-mer.<\/li>\n<li>Bl\u00e9dina offre le go\u00fbter aux cr\u00e8ches r\u00e9quisitionn\u00e9es pour la garde des enfants du personnel soignant.<\/li>\n<li>Les matelas tropicaux Abadie se sont tout de suite mis au service des h\u00f4pitaux, en offrant leurs produits, et en organisant la confection locale de masques de protection.<\/li>\n<li>Rum&rsquo;Trotters qui loue d&rsquo;habitude ses villas aux touristes, d\u00e9cide d\u2019affecter ses logements aux \u00e9quipes de sant\u00e9 forc\u00e9s de s&rsquo;isoler, afin que leur confinement soit le plus r\u00e9g\u00e9n\u00e9rateur possible.<\/li>\n<li>Yves Rocher offre des produits de soin aux infirmi\u00e8res des h\u00f4pitaux.<\/li>\n<li>Le groupe Rubis Antilles-Guyane, la SARA et le groupe SOL (Stations Esso) ont d\u00e9cid\u00e9 d\u2019offrir 45.000 \u20ac de bons d\u2019essence aux personnels soignants des Antilles-Guyane.<\/li>\n<li>Le r\u00e9seau des \u00e9crans Led Caribmatic, ainsi que Aventi, affichent gratuitement le visuel imagin\u00e9 par les cr\u00e9atifs d&rsquo;Havas C&rsquo;Direct pour inciter les gens \u00e0 rester chez eux.<br \/>\n&#8230;<\/li>\n<\/ul>\n<p>En mettant leur savoir-faire, leur logistique, leurs talents et leur industrie au service de la lutte contre la coronavirus, nos clients font bien plus que communiquer. Ils agissent, et pr\u00e9parent le jour d\u2019apr\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communiquer c\u2019est agir. Les marques et les entreprises ont aussi un r\u00f4le \u00e0 jouer face \u00e0 la crise in\u00e9dite que nous traversons. Nos clients l\u2019ont bien compris. Ils sont nombreux \u00e0 avoir pris des initiatives concr\u00e8tes pour participer \u00e0 \u201cl\u2019effort [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[172],"tags":[173,174],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nos clients participent \u00e0 la lutte contre le coronavirus | Havas Publidom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havaspublidom.com\/blog\/covid-19\/nos-clients-participent-a-la-lutte-contre-le-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos clients participent \u00e0 la lutte contre le coronavirus | Havas Publidom\" \/>\n<meta property=\"og:description\" content=\"Communiquer c\u2019est agir. 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