{"id":3175,"date":"2020-03-30T12:22:27","date_gmt":"2020-03-30T16:22:27","guid":{"rendered":"https:\/\/havaspublidom.com\/?p=3175"},"modified":"2020-03-31T08:40:33","modified_gmt":"2020-03-31T12:40:33","slug":"quand-les-entreprises-de-martinique-participent-a-leffort-de-guerre","status":"publish","type":"post","link":"https:\/\/havaspublidom.com\/blog\/covid-19\/quand-les-entreprises-de-martinique-participent-a-leffort-de-guerre\/","title":{"rendered":"Quand les entreprises de Martinique participent \u00e0 l&rsquo;effort de guerre"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Nous sommes en guerre. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les h\u00e9ros en blouse blanche sont tous au front. Ils luttent quotidiennement contre un ennemi invisible : le COVID-19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;arri\u00e8re, la r\u00e9sistance est en place : chacun agit \u00e0 son niveau pour freiner la progression du virus, en restant chez soi, immobile, mais pas r\u00e9sign\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les entreprises aussi sont au combat. Elles mobilisent leurs talents, leurs outils, et leurs moyens pour participer \u00e0 l\u2019effort de guerre, et pr\u00e9parer le jour d\u2019apr\u00e8s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En moins d\u2019une semaine de confinement, les initiatives locales sont d\u00e9j\u00e0 multiples :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les enseignes de location du groupe GBH ont d\u00e9cid\u00e9 de mettre leur flotte automobile \u00e0 disposition du personnel soignant : aucune panne ne saurait les d\u00e9tourner de leur mission essentielle.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les distilleries martiniquaises fournissent gratuitement plus de 8.000 litres d&rsquo;alcool pour fabriquer en quantit\u00e9 avec Prochimie le pr\u00e9cieux gel hydroalcoolique. Cl\u00e9ment et JM ont m\u00eame lanc\u00e9 la production de plus de 10.000 litres de gel !<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bl\u00e9dina offre le go\u00fbter aux cr\u00e8ches r\u00e9quisitionn\u00e9es pour la garde des enfants du personnel soignant.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abadie, producteur local de matelas, propose d&rsquo;offrir des produits aux h\u00f4pitaux. L\u2019entreprise \u00e9tudie \u00e9galement la possibilit\u00e9 d\u2019adapter son outil industriel, pour aider \u00e0 la confection de masques de protection.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rum&rsquo;Trotters qui loue d&rsquo;habitude ses villas aux touristes, se tient pr\u00eat \u00e0 affecter ses logements au personnel de sant\u00e9 qui serait forc\u00e9 de s&rsquo;isoler, afin que leur confinement soit le plus r\u00e9g\u00e9n\u00e9rateur possible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De nombreux acteurs rivalisent d&rsquo;ing\u00e9niosit\u00e9 pour inciter les gens \u00e0 rester chez eux. Ainsi les cr\u00e9atifs d\u2019Havas Publidom, en complicit\u00e9 avec Caribmatic et Aventi, ont d\u00e9ploy\u00e9 b\u00e9n\u00e9volement une campagne d&rsquo;affichage qui dit simplement : \u00ab\u00a0Vous ne devriez pas voir cette affiche. Rentrez chez vous !\u00a0\u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canal+ et Orange offrent leurs contenus gratuitement, pour divertir les populations pendant la p\u00e9riode de confinement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L&rsquo;association R\u00e9seau Entreprendre Martinique a d&rsquo;ores et d\u00e9j\u00e0 propos\u00e9 \u00e0 tous ses laur\u00e9ats entrepreneurs, qui b\u00e9n\u00e9ficient de pr\u00eats gratuits, de suspendre et reporter leurs 3 prochaines mensualit\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L&rsquo;entreprise Wind Martinique a d\u00e9cid\u00e9 d&rsquo;offrir son stock de gants jetables au personnel soignant, aux forces de l&rsquo;ordre ou aux pompiers qui en auraient besoin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nombreuses sont les marques qui d\u00e9tournent leur ligne \u00e9ditoriale sur les r\u00e9seaux sociaux, pour proposer des activit\u00e9s et des contenus utiles, p\u00e9dagogiques et divertissants.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sans oublier nos agriculteurs, nos artisans, nos industriels, nos entreprises de distribution et de service qui se tiennent pr\u00eats \u00e0 apporter leur concours \u00e0 l&rsquo;effort g\u00e9n\u00e9ral, et qui ne disent jamais non quand ils sont sollicit\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Et bien s\u00fbr toutes les entreprises qui, avec leurs salari\u00e9s, sont \u00e0 leurs t\u00e2ches et participent naturellement \u00e0 la fluidit\u00e9 de la vie quotidienne. Et celles qui ont le courage de ne pas retenir leur tr\u00e9sorerie en continuant de payer leurs fournisseurs pour ne pas \u00ab\u00a0gripper\u00a0\u00bb la reprise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ce ne sont pas des obus, des engins ou du carburant qui sont produits par toutes ces actions solidaires. Mais c&rsquo;est bien une \u00e9conomie de guerre qui se met en place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toutes les entreprises de Martinique, les associations, les industries, les PME, les TPE, m\u00eames celles qui sont durement touch\u00e9es par la crise peuvent participer \u00e0 cet effort et inventer des solutions. Chacun \u00e0 son niveau peut agir. Et il faudra sans doute agir encore plus dans les semaines \u00e0 venir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les agences de communication aussi ont un r\u00f4le \u00e0 jouer : elles connaissent les marques et peuvent les accompagner pour g\u00e9n\u00e9rer des id\u00e9es utiles. Elles connaissent les publics et peuvent imaginer les bons messages de sensibilisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ativit\u00e9 c&rsquo;est justement \u00e0 \u00e7a que \u00e7a sert : inventer des solutions quand il n\u2019y a (a priori) que des probl\u00e8mes !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes en guerre. Les h\u00e9ros en blouse blanche sont tous au front. Ils luttent quotidiennement contre un ennemi invisible : le COVID-19. \u00c0 l&rsquo;arri\u00e8re, la r\u00e9sistance est en place : chacun agit \u00e0 son niveau pour freiner la progression [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[172],"tags":[173,174],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quand les entreprises de Martinique participent \u00e0 l&#039;effort de guerre | Havas Publidom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havaspublidom.com\/blog\/covid-19\/quand-les-entreprises-de-martinique-participent-a-leffort-de-guerre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand les entreprises de Martinique participent \u00e0 l&#039;effort de guerre | Havas Publidom\" \/>\n<meta property=\"og:description\" content=\"Nous sommes en guerre. 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