{"id":309,"date":"2019-03-30T13:21:46","date_gmt":"2019-03-30T12:21:46","guid":{"rendered":"https:\/\/havaspublidom.com\/?p=309"},"modified":"2020-03-31T09:15:18","modified_gmt":"2020-03-31T13:15:18","slug":"la-pub-martiniquaise-financera-le-programme-spatial-europeen","status":"publish","type":"post","link":"https:\/\/havaspublidom.com\/blog\/actualite\/la-pub-martiniquaise-financera-le-programme-spatial-europeen\/","title":{"rendered":"La pub \u201cmartiniquaise\u201d financera le programme spatial Europ\u00e9en !"},"content":{"rendered":"<p>L\u2019Agence Spatiale Europ\u00e9enne (ESA) s\u2019est rapproch\u00e9e du groupe Havas et de ses \u00e9quipes des Antilles pour mettre au point un dispositif innovant destin\u00e9 \u00e0 financer le programme de recherche lunaire.<\/p>\n<p>Apr\u00e8s de longs mois d\u2019\u00e9tude, Havas d\u00e9voile aujourd\u2019hui son projet baptis\u00e9 Jules VERNE. Il s\u2019agit d\u2019un dispositif laser permettant de projeter des images publicitaires sur la lune, visibles depuis la terre. Et d\u2019offrir en quelque sorte la lune \u00e0 Coca-Cola, Peugeot, Canal+ ou SFR\u2026<\/p>\n<p>Les produits de la vente de ce nouvel espace publicitaire seront consacr\u00e9s \u00e0 80% au financement des recherches spatiales de l\u2019ESA. Une structure de production technique et une r\u00e9gie publicitaire d\u00e9di\u00e9e \u00e0 Jules VERNE ont \u00e9t\u00e9 d\u00e9velopp\u00e9es au sein d\u2019Havas Publidom, au Lamentin, pour exploiter ce dispositif r\u00e9volutionnaire.<\/p>\n<p>En effet, le point de projection id\u00e9al pour atteindre la surface lunaire, distante de 384.000 km, a \u00e9t\u00e9 localis\u00e9 dans la zone Cara\u00efbe. C\u2019est donc tout naturellement que Havas Publidom, la seule agence Havas pr\u00e9sente dans cette zone, a \u00e9t\u00e9 mandat\u00e9e pour abriter et activer Jules VERNE.<\/p>\n<p>Le d\u00e9veloppement de ce programme a \u00e9t\u00e9 r\u00e9alis\u00e9 dans le plus grand des secrets, car la technologie employ\u00e9e a \u00e9t\u00e9 puis\u00e9e dans les cartons secrets du CNES.<\/p>\n<p>Aujourd\u2019hui, \u00e7a fonctionne. Les <a href=\"https:\/\/youtu.be\/IzKmsesrLDA\">derniers tests<\/a> sont concluants. En effet, jeudi 21 mars dernier, \u00e0 3h57 du matin, la premi\u00e8re image tout droit sortie de Jules VERNE a recouvert la surface lunaire pendant\u2026 2 secondes. Rares sont ceux qui ont pu observer le \u00ab\u00a0h\u00a0\u00bb\u00a0bleu de Havas Publidom, suivi d&rsquo;un \u00ab\u00a0FA\u00a0\u00bb tout aussi furtif. <!--{cke_protected}%3Cmeta%20charset%3D%22utf-8%22%3E-->Trois lettres historiques qui marquent le d\u00e9but d\u2019une nouvelle aventure en rupture avec les fronti\u00e8res publicitaires traditionnelles cantonn\u00e9es dans le p\u00e9rim\u00e8tre terrestre. D\u00e9sormais les marques peuvent communiquer dans l\u2019Espace&#8230;<\/p>\n<p><a href=\"https:\/\/youtu.be\/IzKmsesrLDA\">Voir la vid\u00e9o ici.<\/a><\/p>\n<p>La premi\u00e8re campagne lunaire aura lieu le mercredi 10 avril 2019 et sera affich\u00e9e pendant 4h, \u00e0 partir de 23h30 (heure de Martinique). Nul doute qu\u2019elle enflammera les regards du monde entier et ouvrira la voie \u00e0 de nouveaux champs d\u2019expression. Pour cette 1\u00e8re campagne-test en condition r\u00e9elle, Havas Publidom a obtenu que soit affich\u00e9\u00a0le \u00ab M \u00bb de Martinique. L&rsquo;agence\u00a0compte d\u00e9montrer ainsi l&rsquo;efficacit\u00e9 du syst\u00e8me en multipliant par 10 la notori\u00e9t\u00e9 mondiale de notre\u00a0territoire\u2026 en 4h !<\/p>\n<p>Pour d\u00e9velopper ce dispositif, le Centre National d&rsquo;Etudes Spatiales (CNES) a investi pr\u00e8s de 150 millions d\u2019euros dans ce projet, et pr\u00e9voit un retour sur investissement au bout de 14 mois ; 150 millions d\u2019euros de budget publicitaire \u00e0 mobiliser d\u00e8s la 1\u00e8re ann\u00e9e d\u2019exploitation, c\u2019est l\u2019engagement pris par havas Publidom qui s\u2019appuiera sur l\u2019ensemble des agences du r\u00e9seau mondial d\u2019Havas.<\/p>\n<p>Offrir la lune aux marques du monde, et permettre ainsi \u00e0 la France de remonter sur le podium de la recherche spatiale, voil\u00e0 un programme aussi inattendu qu&rsquo;ambitieux auquel Havas Publidom Antilles est fi\u00e8re de participer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Agence Spatiale Europ\u00e9enne (ESA) s\u2019est rapproch\u00e9e du groupe Havas et de ses \u00e9quipes des Antilles pour mettre au point un dispositif innovant destin\u00e9 \u00e0 financer le programme de recherche lunaire. Apr\u00e8s de longs mois d\u2019\u00e9tude, Havas d\u00e9voile aujourd\u2019hui son projet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[19,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La pub \u201cmartiniquaise\u201d financera le programme spatial Europ\u00e9en ! | Havas Publidom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havaspublidom.com\/blog\/actualite\/la-pub-martiniquaise-financera-le-programme-spatial-europeen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pub \u201cmartiniquaise\u201d financera le programme spatial Europ\u00e9en ! | Havas Publidom\" \/>\n<meta property=\"og:description\" content=\"L\u2019Agence Spatiale Europ\u00e9enne (ESA) s\u2019est rapproch\u00e9e du groupe Havas et de ses \u00e9quipes des Antilles pour mettre au point un dispositif innovant destin\u00e9 \u00e0 financer le programme de recherche lunaire. 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